Meraki Percussion

Client:

Meraki Percussion

Project Category:

Branding

Project Summary:

Meraki Percussion is a brand new open class independent percussion ensemble hailing from Burbank, CA. I was commissioned by Program Coordinator Pierce Halliburton to design a brand new set of branding and iconography for the group.

My inspiration for this design came from interpreting the literal definition of the word “Meraki,” which means: to leave a piece of yourself (your soul, creativity, or love) in your work. These ideas of artistry and creativity led me to build the design primarily through brushwork. The brushwork felt unique to me, evoking ideas of a creative designing something that holds a personal touch based on the way they manipulate the brush as they paint.